Skillset has always done what it can to help shine a light on our industry’s innovators, artists, makers, and entrepreneurs. Why it wasn’t that long ago that Skillset was just an idea, long before the brand it has become today.
This new video series will try to capture the American Dream, as told by the people trying to make theirs come true. To have passion for something and to be able to make a living from it, I ask you, does it get any better than that?
In this first installment, I sit down with the owner and creator of Corvo Coffee, Aaron Gonzalez. We discuss the who, the how, and the why behind why the world needs another coffee brand.
Most of us probably couldn’t imagine our daily routines being the same without our daily dose of coffee. Over the past few years, smaller coffee brands have emerged onto the scene, much like the microbrew craze that took over the beer industry about a decade ago. Why does coffee seem to be the lifeblood of many Americans and others worldwide?
Now I know a large percentage of people probably think the easy answer is money, and I’m sure you aren’t wrong to a certain degree.
In the veteran community alone, it seemed that everyone began to come out with their brand after the massive success of BRCC.
It’s no different in the outdoor space or any other major industry. Find an influencer or icon; they probably have their own micro-batch from a coffee brand.
But that’s not what we are here to focus on today. Instead, I’d rather talk about what I mentioned earlier, passion. So grab yourself a fresh cup of joe, watch the interview above and tell me that this guy Aaron doesn’t love what he does and works hard to make his dreams become a reality.
You can order at corvo.coffee