1980s magazine, military magazines, gun bunnies

Nostalgia Boner: Classic Military Magazines of the Past

“In 1972, a crack commando unit was sent to prison by a military court for a crime they didn’t commit. These men promptly escaped from a maximum-security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem, if no one else can help and if you can find them, maybe you can hire … the A-Team.” 

The size of my nostalgia boner anytime I hear the opening words from the television show “The A-Team” is large and impressive. I don’t think an 80’s kid alive today can’t recite those words verbatim.

Classic Military Magazines

It was the heyday of commie-hating, Reagan-loving Cold War machismo. American men were cruising around in their muscle cars strapped with KA-BAR knives, wishing they were John Rambo. On the large and small screens alike, we were bombarded with the threat of nuclear annihilation, while the wounds of Viet Nam were still fresh in our minds. 

Military magazines Eagle and Gung-Ho

The “A-Team” represented the 80s mercenary golden age fueled by military magazines like Solider of Fortune, Eagle and Gung-Ho. With circulations in the hundreds of thousands, these publications gave boys and men thrilling stories of real war. With real conflicts and real ways to turn yourself into a ninja-fied killing machine. All you had to do was turn to any of their advertisements and order your weapon of choice.

Mens Pulp

As the war in Vietnam swelled, there were thousands of guys that could only relate to each other. They found comfort in stories of roving mercenaries unleashed on the world after the end of that war. These were guys that would continue the fight against the Red Tide of Communism. Continuing to stand out dictatorships and avoiding a society that didn’t understand them. Many of these stateside vets turned to the pages of underground military magazines — and readership skyrocketed. 

To this day, Soldier of Fortune, is arguably the best-known publication of the bunch. Thinly disguised as the National Geographic of the war culture, SOF provided unfiltered, boots-on-the-ground views of world conflicts. Skirting the line between responsible journalism and mercenary recruitment, SOF catered to the “I’m not done with war yet” crowd.

The covers invariably displayed hard-looking men, foreign fighters and imagery that made you believe that this mag wasn’t fucking around. The prose was colloquial, infantry-inspired and was anything but sugarcoated.

Fearless Leader

Started by retired Green Beret Lt. Col. Robert K. Brown, Soldier of Fortune magazine was the nexus of the mercenary universe. Ultimately succumbing to the constant pressure of digital distribution, SOF shut down print operations in 2016 but continues to this day online. 

Brown, known widely for his direct and abrasive communication skills (otherwise known as giving zero F’s) developed SOF in the mid 70s for his tribe: The Viet Nam vets returning from war to a society that labeled them as outcasts. This, however, was a stark contrast to today’s “Support Our Troops” branding on everything from car magnets to coffee cups. He also often traveled to some of the worst locations, deepest jungles and most dangerous borderlands to meet soldiers and commanders on the front lines. 

Soldier of Fortune magazine led the way.

SOF appealed to anyone with a swinging dick that got hard at the thought of action in foreign lands. “Kill ’em all and let God sort them out” was a common mantra among Brown’s crowd.

Ahead of Its Time

In the days before lightning-fast global communication, 24-hour news cycles and Alex Jones’ conspiracy theories, these magazines were the only conduit between the boots on the ground and the boys at home. It is extraordinarily interesting today to read the tales of conflicts that now seem like distant memories: the Iran-Iraq war, Nicaragua, Rhodesia, Cuban infiltration and any other uprising that needed to be dissected, reported and photographed by the very men fighting in the ranks. 

Fluff was nonexistent. The articles were unabashedly anti-communist and publishers like Brown reveled in their ability to report the action that fueled the fires of guys that wanted to go anywhere, at any time to get into the fight. The pictures were graphic, often grainy and poorly exposed, but they provided an unflinching view of actual war. Reporters and contributors were also often embedded in the action, themselves frequently fighting alongside whatever faction happened to be the “right side” of the conflict.

These magazines were also a gun nerd’s paradise. For example, in the December 1982 issue of Eagle, you could get the latest test results from the USMC on the M16 A1E1 and the NEW XM855 cartridge. Or in SOF, you could dive deep into the CETME MG82, the featherweight 15-pound (unloaded) machine gun. Weapon porn was as prevalent as the action and gave true insight to what forces were fighting with around the world. 

Advertisement Gold

And while the articles and info contained in the pages of SOF were decidedly heart pumping and politically charged, an equally fascinating aspect of the mid-80s SOF issues were the classifieds and the full-page ads.  Full-auto rifle conversions, blowguns, brass knuckles, kukri, stun guns and explosive guides were just some of the readily available items for sale. “How?” you ask. Because none of these were illegal at the time. However, with our current political climate, these ads from only 30 years ago seem almost satirical, if not surreal. They are things that would give the Diane Feinsteins of the world nightmares today. 

Mercenaries for hire

The ads themselves were brilliant, albeit rudimentary. There was no gloss, no subtle innuendo. Want to be a ninja? Buy this throwing star. Have a hankering for blowing things up? Here’s a guide to making explosives at home. Those bump-fire stocks were once called “Inertia Fire”. You were a nobody unless you had a “Wooly Pully” commando sweater. Only one self-addressed stamped envelope away were all sorts of WWII relics, smoke bomb recipes and “covert mission guides.”

Hired Guns

Of course, the end pages of these magazines were where you undoubtedly found the good stuff — especially if you were trying to dispose of that pesky spouse or business partner of yours. Hidden in the columns of “authentic military medal” offerings were scattered but unmistakable advertisements for skills acquired only after serving in foreign wars. Craftily worded, these ads provided services of all kinds, including thinly veiled sales pitches for hitmen and mercenaries. 

“FOR HIRE: Short term, high risk preferred, have passport, will travel. No job too dangerous.” 

In fact, Brown and Soldier of Fortune found themselves embroiled in several lawsuits over the years stemming from murders-for-hire committed by some of these “salesmen.” Their settlements signaled the future demise of the publishing of their military content and stemmed the flow of money that kept them on newsstand shelves.

However, it wasn’t just the lawsuits that clouded the future of SOF and other military magazines. As quickly as the commando culture rose to prominence, the fighters themselves got older. The young boys grew up and moved on to other interests and the Cold War began to thaw. 

The Times Are Changing

Once the Berlin Wall fell, our enemies retreated and communism exposed as a flawed financial experiment. And while the world moved on, war didn’t. Conflicts against the drug cartels emerged and “Moslem” extremists were exposed in coup attempts in Trinidad. We were still keeping North Korea at bay and our sights began to settle on the regime in Iraq. There was no shortage of material to cover and report back to the masses. However, the Internet flourished and what was once found only in the dense pages of Soldier of Fortune magazine was now readily available in online bulletin boards, forums and websites. Instant access to news reports from all over the world desensitized many readers to images of war.

While readership eventually declined, military magazines like SOF, Eagle and countless other military magazines paved the way for many of the firearms magazines still in print today. Of course, the content has evolved into more specialized markets. However, the deep and muddy boot prints left by these 80s treasures is still clearly visible in everything we read. So, do yourself a favor and pick up a few copies of these military magazines from eBay and take a trip back in time.

If you’re a fan of low budget action movies and military magazines like us, check out our podcast Skillset Live! Get in on the conversation on our social media pages or pick up a back issue at OutdoorGroupStore.com!

Leave a Reply